We visited several key partners in Seoul, South Korea, Tokyo and Toyama Prefecture (Oregon’s sister state) to share our research lines with the goal of potential collaborations and cross cultural research projects with private companies and research institutions alike. Assessing the opinions of both Asian and U.S. consumer segments using Oregon products such as tea, hazelnut oil or berries highlighted the benefits of in-market sensory evaluation to understand consumer drivers of liking. This testing also demonstrated our ability to offer similar services to our partners in South Korea and Japan.