In order for faculty and staff at the College to better understand the priorities of our communications efforts, we have outlined below some of our current projects and priorities.
We continue to work on a well-researched communications strategy that will support the evolving vision and goals of the college while aligning with the University’s Strategic Plan 4.0
Department Websites. We are currently finalizing department web updates so that all units are represented on the new website design in the updated Drupal platform.
Stand-alone Experiment Station websites. We are working with Station Directors to update their websites.
Experiment Station websites that share Extension appointments. For these sites, we are focused only on the AES/Research side of the website and are collaborating with EESC to ensure the site is easily navigable between the Experiment Station and Extension for audiences who need to move between the two.
News Page. We are updating the College News Page so that it is easier to find and share news about the impactful work that takes place with our faculty, students, and stakeholders every day.
We typically draft two stories per month featuring students in our Faces of AgSci publication and recently posted a story on student ambassadors attending the World Ag Expo in Tulare, California.
We recently updated The Source – a quarterly newsletter that provides a broad overview of all the news, accomplishments, and updates associated with the College and Experiment Stations. It was sent out via a new HTML newsletter earlier in February. If you do not receive the Source but wish to, please let us know and we will add you to our mailing list.
We are currently working with media in the Portland market to help share the story of innovation and entrepreneurship with the Food Innovation Center and meet weekly to discuss possible news story ideas. If you have an idea you’d like us to consider pitching media, contact us.
We recently helped share the news about Art about Ag’s Kristi Potwora reception in the Strand Gallery via a press release that was distributed to key arts media around the region.
We are working on a marketing piece that will help tell the broad story of the College and some of its recent research successes to be shared with wide audiences.
We are working on updating the department one-pagers to create a simple, streamlined messaging that highlights the critical impacts of our work on a department and unit level to be shared with broad external audiences.
We are support different departments with feedback on collateral materials.
We continue to collaborate with the Statewides to provide communications support for AES, Extension, and Forestry seeking budget consideration in the upcoming biennium. For more information, visit Our Impact.
We continue to update our social media editorial calendar and manage and monitor social media to help grow engagement and share our story.
We regularly update the digital signage in Strand Hall with the latest news, events, and information.
We continue to engage in reader research to provide insights into how the future of this award-winning magazine should serve its audience – both in print and online.